HERD OR TRIBE?
Why I Have to build my Tribe and Lead it?
The first thing we have to do is to establish the difference between “HERD” and “TRIBE”.
Herd refers to a social group of certain animals, but also to the form of a collective animal behavior associated to its control by another species, by example, “HUMANS”. Herd also refers to one who controls, take care and possesses such kind of group. When an association of people is described as a “HERD”, is because the behavior of the group tends to act together, react in the same way, and go to same direction, but not as a result of any plan or coordination. Is just “INSTINCT”. The “HERD”, and in this case the “HUMAN HERD”, do not think, just follow the lead. The “HERD” is been told what to do and, never, has an opinion, just follow a certain pattern in which they feel happy and safe. Inside the “HERD” there is not a distinction between any members of that such “HERD”, and when within a “HERD” we found a member that highlights for any reason, this is the only one that, in this case and for that reason, will be remembered.
Sometimes this member, that highlights for any reason, start to think, start to question him or herself, start to question the rest of the “HERD” and the lifestyle of the group. This member starts to be converted, start to be transformed to a “HERETIC”. This is the beginning of a “TRIBE”; when this integrant TAKE A STAND from its own fears, from its own uncertainty, and breaks the “GAP” between the “HERD” and the “TRIBE”. But, for all should not be enough to be an exemption to the “HERD”. We must to surround ourselves with another “HERETICS” that contribute to our new “TRIBE”, where each of its member contribute with their own ideas, with their own opinions, and the same purpose of obtaining the best “RESULTS”, resolving the specifics problems faced by other people. The “HERETIC”, and for extension the “TRIBE”, found the solution for the “GAP” between “PATTERN” and “POOR RESULTS”, giving the people the liberation of their problems, problems that they cannot resolve themselves. That is most people wants, “LIBERTY”, not freedom, from their problems. That is most people wants: To believe and belong to.
Now we have a big question or challenge: HOW TO BUILD A TRIBE?
But that is for another article.
How the big money flows. 